Omnichannel eCommerce, CRM, On-demand Services and Marketplaces have opened up many new ways for businesses and individuals to transact goods and services.
Create effective digital commerce strategies, customer-centric design principles and execution plans to enable your business and products and services to compete globally and reach and retain new customers anywhere and anytime. Digital global commerce platforms and businesses have opened many new opportunities for markets to be more efficient, solve problems, and serve the needs of businesses, consumers, and communities alike.
E-Commerce Models
Creating compelling e-commerce business models, by taking a strategic view first of how to give access, engage, and customise every experience and transaction, while ensuring customer motivation and behaviours are understood and challenges are addressed.
There are many e-commerce business models. Some are more transactional, while others are more complex and customer-led sales processes.
B2B: Wholesalers and businesses interact with each other offering specialist services or products in bulk. The key value they provide is the ability to automate simple and complex sales processes such as RFI and RFQ while improving transparency and transaction safety.
B2C: Customers can find, compare, and purchase directly from businesses online. Features and methods support a wide variety of simple or complex products and services. Collaborative: Not everyone is a customer immediately. The public or an end-user provides a product or service to companies and organisations.
P2P/C2C/Hybrids: Peer to peer also known sometimes as Consumer to Consumer. They provide a means of exchanging products and services with others, relying heavily on reviews to establish credibility.
Hybrid: Platforms have combined all the above though it creates new challenges. A good example is Amazon with a successful B2C platform but also caters for B2B with Amazon Business. EBay is similar starting as a P2P/C2C platform and emerging as a B2C with diverse sellers.
The following table provides more specific business model examples:
| Type | Business Models | Examples |
| Business to Business (B2B) | Commission based Subscription-based Directory listing fee Lead Generation fee Due-diligence based | eWorldTrade Amazon Business Google (adWords) Alibaba |
| Business to Consumer (B2C) | eCommerce products eCommerce services Price comparison Booking systems Crowdfunding fees | Amazon Bookings.com AliExpress Google (Shopping) Kickstarter |
| Consumer to Business (C2B) | Advertising model Paid Promotions Feedback Reviews Pay per project/hour Rewards based Donation based | Facebook Youtube Fiverr Uber (drivers) |
| Peer to Peer or Consumer to Consumer (P2P/C2C) | Advertising model Commission based Subscription-based Rewards based Rate yields | Etsy, EBay Airbnb Uber Funding Circle |
eCommerce Flexibility
Reaching your customers directly online has gone through multiple waves of technology, sector adoption and user experiences. The types of models we adopt to support e-commerce channels are almost limitless and should adapt to meet the needs of your business model product, service and customer context:
Our strategic and performance-based approach selects channels and campaigns depending on the transaction types, relationships, supply chain and compliance frameworks required by the properties of goods and quantities exchanged. It very much depends on the nature of your business and your plans for growth.
- Retail
- Wholesale
- Dropshipping
- Subscription
- Crowdsourcing
- Physical products
- Digital products
- Services
Growing your e-commerce across multiple channels has become a fundamental pillar of every business strategy. Designing, building, marketing and keeping users engaged requires a customer-centric mindset, agile approaches and scalable technical solutions.
