Founders can measure hundreds of things—traffic, clicks, MRR, DAUs, feature usage, NPS, pipeline… but early-stage momentum usually comes down to a small set of fundamentals. After reviewing thousands of companies (and building a few), most tech startups can sanity-check their trajectory with five core metrics: Plus one bonus metric investors Read more
If you want to win, scale, and reach market share efficiency, you need more than a great product idea. You need four connected systems that reinforce each other: The companies that pull ahead don’t “work harder.” They align these systems so that every team decision compounds rather than conflicts. What Read more
Create and follow these simple but effective Finance processes without complex software or a CFO. Most startups don’t die because of bad products, weak teams, or tiny markets. They die because the founder wakes up one day and realises: “We’re out of money… and I saw it too late.” Early-stage Read more
Introduction & what you’ll get from this blog This is a practical, no-fluff guide to craft (and deliver) a pitch deck that gets attention from angels, seed funds, accelerators, and VCs. You’ll learn the investor-first structure, the common failure points, and the talk-track that turns a one-way demo into a Read more
The FP&A software market offers a diverse range of solutions tailored to various organisational needs, from seamless Excel integration to comprehensive all-in-one platforms. World-class FP&A frameworks must cater to the ever-growing demand for flexibility and support business partners’ decision-making across all functions of the business. Finance Innovation Artificial Intelligence (AI) Read more