An effective omnichannel strategy ensures customers receive a consistent brand experience and optimised campaigns.
By unifying customer profiles, automating and optimizing advertising campaigns and content, employing omni-device optimization, and integrating in-store technology, companies can deliver seamless transitions between touchpoints and provide a truly cohesive customer experience. Whether they interact online, via apps, on social media, see advertising content, or in physical stores, a well-coordinated digital marketing strategy will build value on multiple fronts: Brand, Awareness, Sales and Loyalty.
Campaigns Optimised
Activo has partnerships with agencies who already specialise and offer great products or services to prepare, design and execute campaigns for Search (SEO, PPC), Social Media, Direct Sales, Email and much more. We are more than happy to discuss and recommend based on our experience with how they have performed and helped startups grow.
However, our main focus has been to provide AI-powered growth plans and optimised campaigns where there’s a significant edge and impact on your marketing ROI:
- e-Commerce advertising optimisation (for leading platforms such as Amazon, Walmart & Facebook)
- Partner management platform for optimised affiliate and performance marketing campaigns
E-Commerce Advertising
AI-driven e-commerce advertising platform that automates and optimizes campaigns to help online sellers improve performance, streamline ad spending, and increase ROI on major marketplaces.
| Channels Covered | Main Benefits | Potential Savings or Gains |
|---|---|---|
| – Amazon (Sponsored Products, Sponsored Brands, etc.) – Walmart (advertising campaigns) – Google (Shopping & search ads) – Other E-commerce Marketplaces (e.g., eBay, Shopify, or any platform with available ad APIs) | – AI-Powered Optimization: Automated bid adjustments and keyword targeting to maximize ROI. – Unified Dashboard: Centralized analytics to track performance across multiple channels. – Time Savings: Less manual campaign management. – Scalability: Easily expand into new marketplaces and ad formats. | – Up to 20–40% Boost in ROAS (Return on Ad Spend) through data-driven automation. – 25% Increase in Revenue by identifying and scaling high-performing ads. – Reduced Manual Work with automated campaign optimization. |
Partner Management
Our partner (affiliate) marketing and performance tracking platform enables businesses to manage, analyze, and optimize affiliate campaigns in real-time.
| Channels Covered | Main Benefits | Potential Savings or Gains |
|---|---|---|
| – Web (e.g., websites and landing pages) – Mobile (app installs, mobile traffic) – E-commerce (shop platforms like Shopify, WooCommerce) – Lead Generation (forms and funnels) – Direct Partnerships (influencers, media buyers) | – Real-time Analytics: Track conversions, revenue, and partner performance instantly. – Automation & Optimization: Automatically adjust partner payouts or run rules-based campaigns. – Streamlined Partner Management: Consolidate all affiliate and partner activities in one dashboard. – Scalability: Add new partners and expand into new markets with minimal setup. | – Up to 20–40% Improvement in ROAS (Return on Ad Spend) by automating campaign optimization. – 30% Reduction in Time Spent on Manual Tracking through automated reporting and analytics. – Potential 25% Increase in Affiliate Revenue by identifying and scaling top-performing partners faster. |
Note the actual savings or gains will vary based on each company’s campaign complexity, traffic volume, and the level of optimization implemented.
Do you want to boost ROAS by over 20%, Revenue by 25% and Automate?
