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customer acquisition cost (CAC)

Activo 5 Core Startup Metrics That Actually Matter
Analytics

5 Core Startup Metrics That Actually Matter

Founders can measure hundreds of things—traffic, clicks, MRR, DAUs, feature usage, NPS, pipeline… but early-stage momentum usually comes down to a small set of fundamentals. After reviewing thousands of companies (and building a few), most tech startups can sanity-check their trajectory with five core metrics: Plus one bonus metric investors Read more

By activogroup, 2 weeks3 January 2026 ago
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