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Power Laws for Startups: How to Escape the Graveyard and Reach 2% of TAM

Most startups don’t fail because they were “a bit worse” than the competition.They fail because business outcomes follow power laws: a few companies capture almost all of the value, while most get nearly nothing. If you design your company as if the world were linear and fair, you become another statistic.If you design for power laws, you deliberately build systems, processes, networks, and feedback loops that push you into the winning tail: 2% of TAM, positive Read more

By activogroup, ago

Fix your Marketing Message System

Most businesses aren’t ignored because their product is bad, but because their words are bad. The marketing message used by most businesses is often confusing, clever, or heavy with jargon that the customer’s brain instantly rejects. We give you an actionable explanation of how to fix that with a three-phase messaging strategy—curiosity, enlightenment, and commitment—built on five simple, zero-cognitive-load soundbites that any business can use to say the right thing consistently across all marketing channels. Read more

By activogroup, ago

The Finance System every Startup needs

Create and follow these simple but effective Finance processes without complex software or a CFO. Most startups don’t die because of bad products, weak teams, or tiny markets. They die because the founder wakes up one day and realises: “We’re out of money… and I saw it too late.” Early-stage founders usually obsess over product strategy, growth hacks, hiring, and vision decks. Finance gets pushed to “later, when we’re bigger”. But by then, the bad Read more

By activogroup, ago

5 Lead Gen Campaigns Every Founder Should Run

Imagine having a steady queue of ideal customers waiting to work with you—before you’ve even finished building the product. Most founders obsess over features and funnels, but the real leverage comes from creating visible demand: scorecards that diagnose problems, waitlists that prove people care, discussion groups that build trust, and intro events that convert at scale. In this post, you’ll learn a simple “signals before sales” system you can plug into any business to generate Read more

By activogroup, ago

Build an AI Startup with a Real Moat

Introduction: Why this guide & how it helps you AI makes building fast—and copying even quicker. This guide helps you pick and defend a wedge that customers love and competitors struggle to clone. We’ll translate expert advice into plain actions: where to hunt for ideas that aren’t “GPT wrappers,” what moats actually work for AI apps, and a simple framework to choose the right moats for your business stage. You’ll ship faster now and compound Read more

By activogroup, ago

Build a Pitch Deck Investors Lean Into

Introduction & what you’ll get from this blog This is a practical, no-fluff guide to craft (and deliver) a pitch deck that gets attention from angels, seed funds, accelerators, and VCs. You’ll learn the investor-first structure, the common failure points, and the talk-track that turns a one-way demo into a two-way conversation. Your goal: cover the essentials in 5–10 minutes, leaving ample time for discussion—because investors convince themselves when they’re the ones doing the talking. Read more

By activogroup, ago

The AI ecosystem is evolving

The wave of startups creating AI propositions built on top of AI tech keeps growing. 🚀 While augmentation propositions remain dominant, Autonomous and AIaaS are emerging as strong contenders. Economists are already factoring in AI to boost GDP growth over the next five years—at least 0.5% uplift on average p.a. While incumbent tech companies invest heavily in big AI infrastructure to develop foundation models, smaller startups can still contribute and even dominate some segments at scale. Read more

By activogroup, ago

Top 10 FP&A Software Solutions Compared

The FP&A software market offers a diverse range of solutions tailored to various organisational needs, from seamless Excel integration to comprehensive all-in-one platforms. World-class FP&A frameworks must cater to the ever-growing demand for flexibility and support business partners’ decision-making across all functions of the business. Finance Innovation Artificial Intelligence (AI) will have a significant impact on FP&A and create many new opportunities for your business. Essentially, you get your FP&A solution and data strategy right Read more

By activogroup, ago

TAM, SAM, SOM: Do they matter?

TAM, SAM, and SOM together provide a comprehensive view of potential market size. TAM shows the maximum opportunity and helps you sell the vision. SAM filters it according to your business model. SOM homes in on what your operational capacity can achieve. Then there’s reality: your revenue or your share of the market. Take a look at Glovo, Klarna, and FarFetch and their Revenue vs TAM charts. Your product-service-market strategy dictates your TAM, which varies Read more

By activogroup, ago
Activo Group - Blog - Welcome!

Welcome to Our Blog!

We’re thrilled to have you here in our blog post area. This space was created to share insights, spark ideas, and foster conversations about the topics we’re most passionate about. Whether you’re a longtime supporter or a curious newcomer, we hope you’ll find fresh perspectives and practical tips in every post we publish. Feel free to explore, leave your thoughts in the comments, and let us know what topics you’d like to see covered more. Read more

By activogroup, ago