Markets - Activo Group

Power Laws for Startups: How to Escape the Graveyard and Reach 2% of TAM

Most startups don’t fail because they were “a bit worse” than the competition.They fail because business outcomes follow power laws: a few companies capture almost all of the value, while most get nearly nothing. If you design your company as if the world were linear and fair, you become another Read more

By activogroup, 2 months29 November 2025 ago

Funding

TAM, SAM, SOM: Do they matter?

TAM, SAM, and SOM together provide a comprehensive view of potential market size. TAM shows the maximum opportunity and helps you sell the vision. SAM filters it according to your business model. SOM homes in on what your operational capacity can achieve. Then there’s reality: your revenue or your share Read more

By activogroup, 1 year6 January 2025 ago