Most startups don’t fail because they were “a bit worse” than the competition.They fail because business outcomes follow power laws: a few companies capture almost all of the value, while most get nearly nothing. If you design your company as if the world were linear and fair, you become another Read more
Most businesses aren’t ignored because their product is bad, but because their words are bad. The marketing message used by most businesses is often confusing, clever, or heavy with jargon that the customer’s brain instantly rejects. We give you an actionable explanation of how to fix that with a three-phase Read more
Imagine having a steady queue of ideal customers waiting to work with you—before you’ve even finished building the product. Most founders obsess over features and funnels, but the real leverage comes from creating visible demand: scorecards that diagnose problems, waitlists that prove people care, discussion groups that build trust, and Read more
Introduction: Why this guide & how it helps you AI makes building fast—and copying even quicker. This guide helps you pick and defend a wedge that customers love and competitors struggle to clone. We’ll translate expert advice into plain actions: where to hunt for ideas that aren’t “GPT wrappers,” what Read more
The wave of startups creating AI propositions built on top of AI tech keeps growing. 🚀 While augmentation propositions remain dominant, Autonomous and AIaaS are emerging as strong contenders. Economists are already factoring in AI to boost GDP growth over the next five years—at least 0.5% uplift on average p.a. While Read more
TAM, SAM, and SOM together provide a comprehensive view of potential market size. TAM shows the maximum opportunity and helps you sell the vision. SAM filters it according to your business model. SOM homes in on what your operational capacity can achieve. Then there’s reality: your revenue or your share Read more