Founders can measure hundreds of things—traffic, clicks, MRR, DAUs, feature usage, NPS, pipeline… but early-stage momentum usually comes down to a small set of fundamentals. After reviewing thousands of companies (and building a few), most tech startups can sanity-check their trajectory with five core metrics: Plus one bonus metric investors Read more
Network effects can create outrageous growth. But they also create a brutal strategic tension: the very thing that makes a network valuable (lots of users) is the thing you don’t have at the start—so you’re often forced to price at zero to get momentum. That tension is the network pricing Read more
Network effects govern how humans cluster, how value forms, and how civilisations evolve, influencing everyday life from teenage cliques to global power shifts. Most people think “network effects” are a business concept (Facebook gets better as more people join). But the deeper idea is simpler: Your life outcomes are strongly Read more
If you want to win, scale, and reach market share efficiency, you need more than a great product idea. You need four connected systems that reinforce each other: The companies that pull ahead don’t “work harder.” They align these systems so that every team decision compounds rather than conflicts. What Read more
Most startups don’t fail because they were “a bit worse” than the competition.They fail because business outcomes follow power laws: a few companies capture almost all of the value, while most get nearly nothing. If you design your company as if the world were linear and fair, you become another Read more
Most businesses aren’t ignored because their product is bad, but because their words are bad. The marketing message used by most businesses is often confusing, clever, or heavy with jargon that the customer’s brain instantly rejects. We give you an actionable explanation of how to fix that with a three-phase Read more
Imagine having a steady queue of ideal customers waiting to work with you—before you’ve even finished building the product. Most founders obsess over features and funnels, but the real leverage comes from creating visible demand: scorecards that diagnose problems, waitlists that prove people care, discussion groups that build trust, and Read more
Introduction: Why this guide & how it helps you AI makes building fast—and copying even quicker. This guide helps you pick and defend a wedge that customers love and competitors struggle to clone. We’ll translate expert advice into plain actions: where to hunt for ideas that aren’t “GPT wrappers,” what Read more
The wave of startups creating AI propositions built on top of AI tech keeps growing. 🚀 While augmentation propositions remain dominant, Autonomous and AIaaS are emerging as strong contenders. Economists are already factoring in AI to boost GDP growth over the next five years—at least 0.5% uplift on average p.a. While Read more
TAM, SAM, and SOM together provide a comprehensive view of potential market size. TAM shows the maximum opportunity and helps you sell the vision. SAM filters it according to your business model. SOM homes in on what your operational capacity can achieve. Then there’s reality: your revenue or your share Read more