ActivoCEO · Business Value
Know what your business is worth, and what moves the number
Value metrics and drivers for your products, your customers and your company, tracked every week.
Revenue and profit tell you how the business performed. Investors and buyers ask a different question: how much value it creates, how durable that value is, and how much of it would remain without you. Start with six numbers you already know and get a free basic valuation.
- Free basic valuation
- Six simple inputs
- Value range
- Drivers tracked weekly
Performance is not the same as value
A company can be profitable yet hard to sell, or grow fast while burning cash. Another with modest revenue can command a strong price because of predictable contracts, a capable team and a clear competitive position. Knowing the difference changes the decisions you make.
The value drivers ActivoCEO tracks
Once your systems are connected, agents keep a live scorecard across the three value streams and tell you when a driver moves.
Product portfolio
- Revenue and margin by productWhich products make money, and which only add work
- Growth and adoptionWhere demand is rising or fading
- Reliance on one productHow exposed you are if it slows
Customer proposition
- Retention and churnWhether customers stay and buy more
- Customer concentrationShare of revenue from your largest customers
- Win rate and discountingHow often you win, and at what price
- References and feedbackEvidence customers get the outcome they paid for
Enterprise value
- Recurring revenueShare of revenue that repeats without a new sale
- EBITDA margin and cash conversionHow much of the profit turns into cash
- Owner independenceWhat still depends on you personally
- Sector multiplesWhat comparable businesses sell or raise at
Worked example
Adding £600k of value without adding revenue
An owner-managed business has £2m revenue and £300k EBITDA. Buyers worry that one customer is too large and that the owner runs everything, so it is valued at about 4× EBITDA: £1.2m.
The owner tightens pricing, improves processes, builds a second layer of management, secures longer contracts and reduces reliance on the biggest account. EBITDA rises to £360k, worth £1.44m at the same multiple. If buyers also see lower risk and pay 5×, it reaches £1.8m.
That is two separate effects: £240k from better earnings and a further £360k from a higher multiple. ActivoCEO shows you which actions move which number.
Illustrative enterprise value
Same revenue, three different values
Hypothetical figures. A higher multiple is not automatic; it has to be earned with evidence that risk has fallen.
How Business Value works
Start free with six numbers. Connect your systems when you want the value drivers tracked for you.
Free
Get your basic valuation
Share six headline figures from your latest financial year.
- Enterprise value range and midpoint
- Estimated equity value for shareholders
- The methods used, and why they fit
- Benchmarks for margin, growth and debt
Track
Connect and monitor
Connect your financials, CRM and other systems. Agents keep the scorecard current.
- Live value-driver scorecard
- Alerts when a driver moves
- Weekly value briefing
Improve
Act on the drivers
Agents propose the actions with the biggest effect on value, and track the result.
- Prioritised value-creation actions
- Expected effect on your valuation
- Changes made only with your approval
↺ Your valuation is refreshed as the drivers change
Free basic valuation
Six inputs. One clear valuation.
Use your latest full financial year. Approximate figures are fine to start.
- No accounts or documents needed
- A valuation range, not a single guess
- Your figures are not shared with anyone without your approval
- Industry or business typeSelects the valuation methods and comparable companies
- CountrySets the market and the multiples that apply
- RevenueYour latest full-year sales
- EBITDAEarnings before interest, tax, depreciation and amortisation
- Revenue growthYear-on-year change in revenue
- Cash and financial debtTurns enterprise value into equity value
You pay for outcomes
The basic valuation is free. When ActivoCEO tracks and improves your value drivers, fees are linked to the increase in business value, measured against the baseline we agree with you at the start.
Questions owners ask
Who is Business Value for?
Founders and owners of startups and SMEs who want to know what the business is worth, prepare for investment or a sale, or simply run the business to be worth more.
Is this a formal valuation?
No. It is an indicative valuation to guide decisions and conversations with investors, lenders and buyers. If you need a valuation for tax, legal or accounting purposes, you will need a qualified valuer.
What if I’m pre-revenue?
Early-stage businesses are valued with different methods, such as comparable funding rounds and milestone-based approaches. Tell us your stage and we will use the methods that fit.
How often is my valuation updated?
The free basic valuation is a snapshot. Once your systems are connected, the value drivers are tracked continuously and the valuation range is refreshed as they change.
Start free
Find out what your business is worth today
Share six numbers and get a free basic valuation, with the drivers most likely to move it.