The best lead generation does not feel like selling. It collects signals: people taking a scorecard, joining a waitlist, applying to a group or turning up to a session. Those signals tell you who has the problem, how badly and what they will pay. In 2026 there is a second reason to work this way….
AI makes building fast and copying even faster. When a competitor can rebuild your demo in a weekend, the model is not your advantage. What protects you is everything around it: how deeply you sit in the workflow, the data and evaluations only you have, how you price, and how much customers trust you. This…
The wave of startups building propositions on top of AI keeps growing. To see how, we analysed every startup Y Combinator backed between 2021 and 2025: 2,538 companies from 67 countries (64% in the US) across 40 industries. For each one we recorded its primary AI proposition (automation, augmentation, autonomous or other), how much its…
TAM, SAM and SOM give you a view of how big your opportunity could be. TAM (total addressable market) shows the maximum prize and helps you sell the vision. SAM (serviceable addressable market) filters it to the part your business model can reach. SOM (serviceable obtainable market) is what you can realistically win with the…
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